Victory didn’t really fit in with those looking for a symbol of the golden era.

Millennials and Generation Xers fit better with a historic brand like Harley-Davidson or Indian.

Victory’s mother company Polaris did some research, the conclusion they came to was that the average age Victory customers were 52, with an annual income of between $100-125 thousand dollars. Right now, the Millennials and Generation X age groups make up 70% of the American national disposal income. Both groups are finding an appeal in nostalgia and strong loyalty for iconic brands such as Levi’s, Coca-Cola, Harley-Davidson and so on, so a modern brand like Victory didn’t really fit with those looking for the symbol of a golden era.

This is the reason why Indian will be the future of Polaris’ motorcycles branch. Indian is the original American motorcycle manufacturer, with a legendary past of large examples of products and racing results, making it the perfect platform for marketing men to create killer stories that will give them a competitive weapon against Harley-Davidson.

Personally my prediction is Harley-Davidson will come ahead over Indian “once again,” my reasoning for this is simple. Indian has one motorcycle that is not a big tourer model, the Scout, its small and powered with a 69 cu engine, so no matter how you cut, it’s still a metric cruiser. I really don’t see former Victory owners turning towards Indian primarily because many of them think that Polaris double-crossed them by releasing their 2017 model line-up and then closing the company.

Whereas Harley-Davidson has a lot to offer the Millennials and a lot of model choices like 5 versions of Dyna’s, 6 versions of Sportsters and 7 versions of Softails all with powerful engines, and if they wanted a smaller entry level Harley there are 3 versions of the smaller “Street.” We are even seeing the younger rider starting to turn to touring models like the Streetglide.


Trivia Question of the Month:


Question: In 1903 Harley-Davidson produced 3 motorcycles, the very first one sold was documented to have traveled how many miles with its original bearings and no major components replaced including the leather belt drive?

(A.)      2,300 miles (B.)  4,650 miles   (C.) 34,800 miles   (D.)  83,000 mile


Answer to last month’s trivia question:


What motorcycle company used a front end that they called the “Girdraulic front forks?”


Answer: “Girdraulic” front forks – which were girder forks with hydraulic damping on a Vincent Black Shadow

If you think you know the answer, email “Bo” at
Look for the answer in next month’s issue of
“Full Throttle Magazine.”



Bo’s Monthly Words of Wisdom:

“How many times have you heard this: DON’T WORRY I’M A MECHANIC”

“Live to Ride or Step Aside”

Written by Bo
“The Hog Shoppe Inc.”